Job Title: Regional Sales Executive
Reportsto: Sales and Distribution Manager
Department: Sales and Marketing
Location: Western Region
Role Purpose Statement:
Under the general direction of the Sales and Distribution Manager, the Regional Sales Executive is
responsible for driving revenue growth, expanding market presence, strengthening customer
relationships, and ensuring consistent execution of the airline’s commercial strategy. This role
includes identifying and converting new customers, nurturing and expanding relationships with
existing customers and business partners, and actively supporting sales and marketing initiatives.
They oversee station sales teams, business partner engagement, corporate account development,
and regional marketing activations, ensuring achievement of revenue, load factor, and customer
growth targets.
Key Accountabilities/Responsibilities:
1. Develop and execute regional sales strategies to achieve revenue, passenger growth, and market
share targets across assigned stations.
2. Proactively identify and capitalize on emerging market opportunities by leading targeted sales
prospecting, executive-level client engagement, and strategic market penetration initiatives.
3. Drive brand equity and demand generation by providing strategic leadership in regional sales
activations, high-impact marketing campaigns, and integrated promotional programs.
4. Cultivate and deepen strategic partnerships with travel agents, corporate accounts, and key ecosystem
stakeholders to strengthen loyalty, enhance commercial conversion, and secure sustainable revenue
streams.
5. Ensure consistent brand representation at all touchpoints including sales offices, operational areas,
business partner premises, events and customer engagements.
6. Drive the acquisition of new business and retention of existing business through regular sales visits
and tactical market engagements.
7. Champion product adoption and revenue maximization by delivering strategic education on
Jambojet’s revenue product offerings, enabling effective upselling and cross-selling strategies.
8. Optimize regional sales performance and serve as the primary escalation point for frontline sales and
ticketing teams, delivering rapid resolution of operational and stakeholder challenges to ensure
service continuity and minimize business disruption.
9. Develop and manage regional budgets, ensuring optimal utilization of funds for sales activities,
promotions and trade engagements.
10. Enforce rigorous financial governance by ensuring accurate and timely sales reconciliation, with full
transparency and real-time updates to centralized reconciliation systems for Finance and audit
compliance.
11. Deliver actionable market intelligence by systematically capturing customer insights, monitoring
competitive dynamics, and analyzing industry trends to inform enterprise-level strategy and
innovation.
Know-how:
a) Technical Knowledge: Proficient in Navitaire systems and marketing acumen. Solid
foundation in airline or travel agency fares and ticketing, complemented by a deep
understanding of sales processes, customer relationship management, and marketing
techniques.
b) Management Skills: Proven ability to lead and motivate a sales team, coupled with
effectiveness in planning and organizing sales activities and marketing events.
c) Human Relations Skills: Exceptional communication and interpersonal skills, with the ability
to build relationships with customers and team members.
d) Specialized Knowledge: Understanding of the low-cost carrier model and familiarity with the
aviation industry, specifically airline sales and ticketing procedures.
Problem-Solving:
a) Thinking Environment: Ability to adapt to a fast-paced, dynamic sales environment,
addressing customer and stakeholder concerns effectively.
b) Thinking Challenge: Skilled in identifying and addressing sales challenges, market
opportunities, and devising innovative strategies to attract and retain customers.
Accountability:
a) Freedom to Act: Considerable autonomy in regionalsales operations, with strategic decisions
and major initiatives typically discussed with the Sales and Distribution Manager.
b) Magnitude: Direct impact on achieving sales targets, customer satisfaction levels, and overall
revenue growth.
c) Impact of Decisions: Decisions significantly affect regional sales targets, passenger numbers,
customer experience, team performance, and the overall success of the sales department.
Qualifications:
a) Education: Minimum of a Degree in Business Administration, Travel & Tourism, Hospitality or
a related field.
b) Experience: At least 4 years of experience in sales, with a 2-year track record of leading a
team and achieving sales targets, preferably in the aviation or travel industry.
c) Certifications: Professionalsales or marketing certifications are an advantage.