KEY RESPONSIBILITIES
- Support the execution of sponsorship and brand activation programmes aligned with the KCB Brand Strategy including KCB’s Motorsports, Golf, and Athletics.
- Develop creative activation concepts and integrated campaign plans that bring sports sponsorships platforms to life across experiential and customer engagement channels.
- Design relevant and memorable customer experiences, including fan engagement, product showcases, market activations and other experiential initiatives.
- Partner with business, product, sales and customer teams to commercialise sponsorships and activations.
- Collaborate with media, public relations, digital, content and creative teams to amplify sponsorship properties and activations
- Monitor and evaluate sponsorship and activation performance using agreed brand, customer, commercial, media and engagement indicators, and translate results into actionable insights and recommendations.
- Manage approved budgets and essential programme governance requirements, including expenditure tracking, supplier coordination, approvals and the necessary Procurement and Finance processes.
- Identify relevant market opportunities, strategic partnerships and engagement platforms that can strengthen KCB’s brand visibility, relevance and customer connection.
- Prepare comprehensive post-activation reports, including performance results, customer feedback, commercial outcomes, key insights and recommendations for future improvement.
- Maintain accurate administrative records, including contracts, approvals, purchase orders, invoices, activation schedules and performance reports.