Senior Consumer Insight Officer

Full Time
Kenafric

Are you passionate about data, consumer behaviour, and uncovering the “why” behind the numbers?

We’re looking for a Senior Consumer Insight Officer to join our growing team in Nairobi. This is an exciting opportunity for an analytical, detail-oriented professional who can transform complex research data into actionable insights that drive product innovation, marketing, and commercial growth.

 

KEY RESPONSIBILITIES

  • Quantitative Survey Planning & Questionnaire
    Scripting: Design and script quantitative research surveys using KoboToolbox/XLSForm, including USA studies, Brand Health Trackers, product concept tests, and trade audits.
  • Sampling Design, Tracking & Field Management:
    Develop representative sampling frameworks, monitor fieldwork and sample quotas, ensure data quality, and deliver projects on time.
  • Advanced Data Analysis, Coding & Excel Modelling: Clean, code, weight, analyse, and interpret survey data using Excel, including cross-tabulations, trend analysis, consumer behaviour, and pricing analysis.
  • Data Visualisation & Reporting: Translate research findings into clear dashboards, visualisations, and actionable insights to support strategic business decision-making.

QUALIFICATIONS

  • Bachelor’s degree in Statistics, Mathematics, Economics, Data Analytics, Actuarial Science, Business Information Technology, or a related quantitative field.
  • 3 to 5 years of hands-on experience in quantitative market research, survey programming, and data processing within an FMCG environment or a top-tier research agency (e.g, Ipsos, Kantar, NielsenIO).
  • (Added Advantage): Professional certification in Advanced Excel, Data Science, or specialized training in ODK / KoboToolbox mobile data collection platforms.

WHY JOIN US?

Make an Impact: Turn consumer insights into strategies that shape real business decisions and drive growth.

Work on diverse research projects while developing your skills in data, analytics, and consumer insights.

KEY SKILLS

  • Software & Tool Mastery: High proficiency in Microsoft Excel, PowerPoint, and mobile data collection tools.
  • Quantitative Survey Planning & Questionnaire
    Scripting: Ability to design and script quantitative research surveys using
    KoboToolbox/XLSForm, including USA studies, Brand Health Trackers, product concept tests, and trade audits.
  • Data Visualisation & Reporting: Ability to turn survey data and cross-tabs into clear charts, dashboards, and concise reports.
  • Research Methodology: Hands-on experience in quantitative and qualitative research methods, including surveys, sampling, focus groups, and in-depth interviews.
  • Analytical Thinking: Strong ability to interpret data, identify trends, and generate actionable insights.
  • Project & Time Management: Ability to manage multiple research projects, meet deadlines, and coordinate tasks effectively.

Location: Nairobi, Kenya

Application deadline: 25 August 2026

CLICK HERE TO APPLY