Position: Field Sales Agents
Reports to: Credit Operations Manager
Location: Nairobi (Kenya)
Expected Start Date: 1st September, 2026
Apply by: 20th August 2026
About Numida:
Numida exists to help ambitious African small business owners achieve their dreams hrough accessible, digital financial services. Traditional lenders have failed this market, sc since 2021 we’ve built a fast, fair and convenient working capital product that has disbursec more than $170M to over 115,000 businesses across East Africa.
Our vision is to enable 1 million African small business owners to achieve their dreams by
2030. To achieve this we are executing our mission of building financial products to catalyze meaningful change for ambitious African small business owners and their communities.
We are Uganda’s first YC-backed fintech and one of Africa’s fastest-growing technology companies. We are expanding rapidly across the region and building products that deeply serve entrepreneurs in meaningful, practical ways.
Find out more at https://numida.com.
About CrediStock:
CrediStock is Numida’s product built for the alcohol distribution value chain. We finance retailers, stockists, and wholesalers so they can buy stock directly from distributors, helping them keep shelves full, grow their trade, and build a track record of credit.
About the role:
You’re the face of Numida to distributors’ stockists, wholesalers, and retailers in the alcohol trade. You’ll be based primarily at the distributor’s premises, working alongside their Vehicle Sales Managers on daily routes to meet outlet owners where they operate. You find business owners turning over KES 300,000 monthly, sit with them, understand their cash flow challenges, and build partnerships that help them grow. This is consultative selling; you’re solving problems, not pushing products.
What You’ll Actually Do
Client Acquisition (70%)
- Identify and onboard 25-30 clients monthly in your territory.
- Be based at the distributor’s offices and move with the Vehicle Sales Manager on assigned routes to reach retailers, stockists, and wholesalers.
- Face-to-face meetings at client premises, markets, industrial areas, and along sales routes.
- Conduct business consultations; understand their cash flow cycles, supplier terms, growth plans.
- Pitch Numida as a partner, not just another lender.
- Handle objections and close deals on the spot when possible.
- Follow up persistently until you get a yes or a clear no.
- Drive customer acquisition and activation against your monthly target; this is how your success is measured.
Relationship Management (20%)
- Regular check-ins with existing clients, proactively, not just when there’s a problem.
- Activate onboarded clients quickly by supporting their first stock purchases through CrediStock.
- Gather testimonials and success stories.
- Resolve issues before they become problems/escalate to the responsible team member where required.
- Build referral networks; your best clients should be sending you more clients.
Market Intelligence (10%)
- Attend trade shows, business association meetings, and networking events.
- Report on competitor activity and market trends in the alcohol distribution space.
- Feed insights back to management – what’s working, what clients are asking for.
- Map your territory – know where the high-potential retailers, stockists and wholesalers are.
Who You Are
Must Have:
- 2+ years in B2B sales or field marketing, preferably in financial services, FMCG, or distribution.
- Preferably has worked as a field sales agent in the beverage/alcohol industry.
- Comfortable talking to business owners about margins, cash flow, and inventory management.
- Strong relationship builder – people trust you.
- Self-motivated and disciplined – you manage your own time.
- Comfortable working closely with distributor teams and riding along on sales routes.
- Can handle rejection and stay resilient.
- Fluent in Swahili and English.
Good to Have:
- Experience selling to wholesale/retail businesses.
- Prior MFI or fintech field experience.
- Existing networks in your territory.
Why Join Numida?
- You will play a major role in shaping the next era of operations at Numida.
- You will join a mission-driven team transforming access to finance for African entrepreneurs.
- You will work with smart, caring people who value clarity, ownership and teamwork.
- You will receive competitive compensation, incentives as part of your package, a flexible hybrid environment, and strong opportunities for growth and leadership development.