BRAND & CORPORATE COMMUNICATIONS MANAGER

Caritas Microfinance Bank is the fastest growing Micro Finance Bank in Kenya whose
vision is to be the preferred household prosperity Bank. As part of our expansion
strategy, we are seeking competent and qualified External Staff to fill the following
positions:
BRAND & CORPORATE COMMUNICATIONS MANAGER
JOB PURPOSE
Reporting to the Head of Marketing Research & Corporate Communications, the
Brand & Corporate Communications Manager is responsible for developing,
implementing, and overseeing strategies that strengthen, promote, and protect the
Caritas Microfinance Bank brand and corporate reputation. The role provides
leadership in brand management, corporate communications, media relations,
digital communications, and stakeholder engagement while ensuring consistent
brand positioning across all communication channels.
KEY RESPONSIBILITIES
 Develop and manage the corporate brand architecture, positioning, and
messaging framework in line with Caritas Microfinance’s strategic goals.
 Oversee media relations, press engagements, and corporate storytelling to
enhance the organization’s public profile.
 Drive and supervise internal communication programmes to align employees
with the organization’s culture, mission, and strategy.
 Coordinate and supervise sponsorships, CSR programmes, events, and
stakeholder engagement initiatives, ensuring maximum impact and alignment
with brand values.
 Ensure consistency and integrity of brand identity across all customer and
stakeholder touchpoints.
 Manage and evaluate external agencies, PR partners, and ensure strict
adherence to brand compliance standards.
 Monitor and analyze brand health, sentiment, and share of voice; provide
insights and recommendations to management.
 Measure and report on the effectiveness of campaigns, product launches, and
customer acquisition initiatives.
 Develop dashboards and performance reports to support data-driven
management decision-making.
 Lead reputation management, supervise crisis communication planning, and act
as a spokesperson when required.
 Supervise day-to-day operations of the Marketing, Research & Corporate
Communications department, mentor team members, and ensure achievement
of departmental KPIs.
 To perform any other duty as assigned in line with the Organizational goals and
objectives.
QUALIFICATION AND EXPERIENCE REQUIREMENTS
 Bachelor’s degree in marketing, Communications, Public Relations, Journalism,
Business Administration or related field
 CIM, CIPR, PRSK, Digital Marketing Certification or equivalent will be an added
advantage.
 Excellent understanding of brand management, corporate communications,
media relations and stakeholder engagement.
 Strong leadership, project management and presentation skills
 High proficiency in digital marketing analytics and Microsoft Office
applications.
 Minimum 7 years’ progressive experience in branding, marketing or corporate
communications, 2 years of which must be in a managerial or supervisory role,
preferably in banking, financial services or a highly regulated industry.
 Demonstrated experience managing integrated marketing campaigns,
corporate reputation, media relations and crisis communication
 Proven experience managing external agencies, budgets and cross-functional
projects
 Experience in performance reporting and use of marketing analytics tools
Interested candidates who meet the criteria above are encouraged to send their
application letters and detailed CVs to: Email: recruitment@caritas-mfb.co.ke. Kindly
indicate the position title on the subject line when applying.
Closing date for application will be 9th July 2026. Only shortlisted candidates will be
contacted. For more information, please visit http://www.caritas-mfb.co.ke.