Job Title: Sales and Marketing Officer
Company: Yukon Software – SMC Ltd
Location: Kampala, Uganda (Full-time)
Start Date: 1St Nov, 2026
Contract Type: 6 months’ Probation
Reports To: Managing Director
Job Summary
We are seeking a results-driven Sales and Marketing Officer to lead our software
commercial strategy, expand customer reach, and accelerate revenue growth. You will
be responsible for planning, implementing, and overseeing all sales and marketing
initiatives, managing the client database, and ensuring strong market positioning.
Key Responsibilities
• Formulate and implement end-to-end sales and marketing strategies to achieve
company growth targets.
• Manages sales and marketing to meet monthly, quarterly, and annual KPIs.
• Monitor sales pipelines, customer retention rates, and marketing ROI using
analytics and CRM platforms.
• Manage brand reputation, advertising budgets, and digital marketing strategies.
• Analyse market trends, customer behaviour, and competitive landscape to adjust
strategies proactively.
• Work closely with product and operations teams to align offerings with market
demands.
Qualifications & Requirements
• Education: Bachelor’s degree in Marketing, Business Administration,
Communications, or a related field (MBA is a plus).
• Experience: 5+ years of experience in sales and marketing, with at least 2–3 years
in a leadership role.
• Technical Skills: Proficiency with CRM systems (e.g., Salesforce, HubSpot),
digital marketing tools, and analytics platforms.
• Soft Skills: Exceptional negotiation, leadership, communication, and strategic
thinking abilities.
• Proven Track Record: Demonstrated success in meeting/exceeding sales quotas
and executing profitable marketing campaigns.
Attributes
1. Mindset & Personal Traits
• Continuous Curiosity: The marketing landscape constantly shifts with changing
algorithms, technologies, and consumer habits. High-performing marketers
experiment continuously and stay ahead of industry trends.
• Adaptability & Resilience: Marketing initiatives don’t always yield expected
results. Top marketers quickly pivot strategies based on real-time feedback without
getting discouraged by failed experiments.
• Storytelling Ability: They translate complex ideas or technical features into clear,
compelling narratives that resonate emotionally with the target audience.
2. Analytical & Strategic Attributes
• Data-Driven Decision Making: They don’t rely solely on intuition. They measure
Key Performance Indicators (KPIs), interpret analytics (conversion rates, CAC,
LTV), and use data to optimize ROI.
• Commercial Acumen: An excellent marketer understands the underlying
business model. They align marketing goals directly with company revenue, profit
margins, and long-term business strategy.
• Strategic Vision: They can look past short-term campaign wins to build
sustainable brand equity and long-term market positioning.
3. Execution & Professional Skills
• Cross-Functional Collaboration: Marketing operates at the intersection of sales,
product, customer success, and leadership. Great marketers build strong
relationships across teams to align messaging and product direction.
• Customer Journey Mastery: They understand every touchpoint in the customer
lifecycle—from initial awareness and lead capture to retention and brand
advocacy—and optimize the entire funnel.
• Agile Execution: They balance strategic planning with fast, high-quality
execution, testing concepts quickly in the market to gather real customer feedback.
Summary Checklist: Strategic vs. Creative Balance
Attribute Category Key Qualities
Analytical KPI tracking, CAC/LTV awareness, conversion rate
optimization, data literacy
Creative Brand positioning, copywriting, visual instinct, audience
empathy
Operational Campaign management, budget control, cross-department
alignment, channel mastery
NB, ALL QUALIFIED APPLICANTS MUST SUBMIT COVER LETTER, RESUME AND ACADEMIC
TESTIMONIALS TO operations@yukon.ug not later than 5th Nov,2026
Yukon Software -SMC Ltd.
Yukon Software – SMC Ltd. (Reg. No. 80034921881699) is a private limited company registered under the employment Act, 2006 in Uganda.
Registered address: Plot 4, Wanainchi Road, Ministers Village 19, Box No 800342, Ntinda, Nakawa Division, Kampala, Uganda Tel: +256-77-4912-351
www.yukon.software