ABOUT THE ROLE
Responsible for product launches and marketing for the electric mobility business. Develop and execute marketing plans based on rider needs, product features and sales channels to increase brand awareness, test rides and sales conversions. This role requires hands-on fieldwork, channel research, strong execution, media relations and external stakeholder coordination.
KEY RESPONSIBILITIES:
- Product Positioning and Launches: Define product positioning, target customers, key selling points and go-to-market plans. Coordinate product launches, campaign schedules and communication across channels.
- Market and Customer Research: Monitor petrol and electric motorcycle brands, including their products, pricing, financing options, battery-swapping services and marketing activities. Engage directly with riders to understand purchase concerns and usage needs, recommend improvements to products and commercial policies, and support implementation.
- Integrated Marketing Execution: Plan and execute roadshows, test rides, rider recruitment, store and battery-swapping station promotions, outdoor advertising, social media campaigns and influencer partnerships to drive awareness, product experience, enquiries and purchases.
- Public Relations and Partnerships: Build and maintain relationships with media outlets, journalists, industry organisations, rider associations and relevant partners.
Secure interviews, media coverage and
joint activities. Prepare press releases, interview talking points and external communications, and support reputation and issues management.
- Sales and Channel Support: Work with sales, regional and service teams to develop product presentations, sales scripts, competitor comparisons and training materials that support customer acquisition and conversion.
- Budget and Performance Management: Manage the business’s marketing budget and execution timelines. Track leads, test rides, sales conversions and customer acquisition costs. Regularly review results and optimise resource allocation.
REQUIREMENTS
- Product Positioning and Launches: Define product positioning, target customers, key selling points and go-to-market plans. Coordinate product launches, campaign schedules and communication across channels.
- Market and Customer Research: Monitor petrol and electric motorcycle brands, including their products, pricing, financing options, battery-swapping services and marketing activities. Engage directly with riders to understand purchase concerns and usage needs, recommend improvements to products and commercial policies, and support implementation.
- Integrated Marketing Execution: Plan and execute roadshows, test rides, rider recruitment, store and battery-swapping station promotions, outdoor advertising, social media campaigns and influencer partnerships to drive awareness, product experience, enquiries and purchases.
- Public Relations and Partnerships: Build and maintain relationships with media outlets, journalists, industry organisations, rider associations and relevant partners. Secure interviews, media coverage and joint activities. Prepare press releases, interview talking points and external communications, and support reputation and issues management.
- Sales and Channel Support: Work with sales, regional and service teams to develop product presentations, sales scripts, competitor comparisons and training materials that support customer acquisition and conversion.
- Budget and Performance Management: Manage the business’s marketing budget and execution timelines. Track leads, test rides, sales conversions and customer acquisition costs. Regularly review results and optimise resource allocation.
APPLICATION DEADLINE
Friday 30th October 2026
APPLICATION PROCESS
Interested candidates should submit their resume, cover letter, and references to carol.kyalisiima@startimes.co.ug