Lead the launch, market penetration and growth of a new brand across Kenya’s pharmacy and FMCG retail channels.
Key responsibilities
- Develop and execute brand and marketing strategies for the Kenyan market
- Lead product launch activities and go-to-market execution
- Build and expand distribution across pharmacies, supermarkets, modern trade and general trade channels
- Manage relationships with distributors, importers, chain pharmacies, retailers and marketing agencies
- Drive consumer demand through ATL and BTL campaigns, brand activations, social media marketing and promotions
- Secure product listings, enhance brand visibility and negotiate promotional support with key retail and pharmacy partners
- Monitor market trends, competitor activity and consumer insights to identify growth opportunities
- Measure and report on campaign effectiveness, brand performance and return on investment
Qualifications & Experience
- Bachelor’s degree in Marketing, Business Administration, Commerce or a related field
- MBA or relevant professional marketing qualification an added advantage
- Demonstrated experience in social media marketing and digital brand promotion
- At least 2 years in Brand Management, Marketing Management, Product Management or a similar commercial role
- Mandatory experience in
Pharmaceutical/OTC Consumer Healthcare or FMCG - Proven experience launching and growing brands through pharmacy and/or FMCG retail channels
- Practical experience in distribution development, trade marketing and consumer demand generation
- Demonstrated ability to manage relationships with distributors, retailers, pharmacy chains and marketing agencies
- Strong analytical, communication, negotiation and stakeholder management skills
- Strong understanding of the Kenyan market and consumer landscape
HOW TO APPLY
Subject line: Brand Manager
DEADLINE
31 October 2026