Job Title:
Marketing & Digital Executive
Reporting line:
General Manager and Regional Marketing Director
Directly Supervises:
None
Liaises with:
All the departments, Regional marketing team
Job Purpose
The Marketing Executive will assist the General Manager and the Regional Marketing
Director in running the day-to-day marketing management, creative agency coordination,
partnerships, and ensure seamless planning and operational execution of marketing and brand
management efforts for brand Serena. He/she will also undertake the B2C and B2B facing
Marketing, communications and branding executions in Serena Beach Resort and Spa a
powerhouse hospitality destination in Mombasa.
KEY RESPONSIBILITIES
• Executing B2B and B2C marketing campaigns and promotional strategies based on
the Group Marketing Strategy for resorts.
• Networking to understand B2B partners’ insights, create new opportunities, tailor new
B2B and B2C products and facilitate the work of our sales team.
• Coordinating with advertising/graphic designers to ensure that all materials are
meeting hotel standards per the brand guideline
• Managing the hotel’s relationship with B2C clients, partners and sharing brand
communications to the different chambers of commerce or corporate societies.
• Monitoring competition and industry trends to identify opportunities for brand growth
and partnerships.
• Activate B2C digital and social media Instagram, Facebook and co-build the calendar
and content with the F&B, Rooms and Spa for promotions.
MINIMUM QUALIFICATIONS:
• Bachelor’s Degree in Marketing, Communication, Journalism or related field
• Minimum 2 years’ experience as a Marketing Executive in an Advertising Agency.
Experience in Hospitality is a plus
SKILLS AND PERSONAL ATTRIBUTES
• Truly passionate about content creation and social media story telling
• Strong written and verbal communication skills, with an eye for detail
• Proficiency in social media platforms and content management systems
• Familiarity with analytics tools to measure content and campaign performance.
• Ability to work independently, manage multiple projects simultaneously, and meet
deadlines.
• A passion for hospitality and a keen understanding of the luxury hotel market
Interested applicants who meet the above criteria are invited to submit their application
including an updated CV to: Jobvacancy.kenya@serenahotels.com, on or before 12th
September 2026.
