Life Area Marketing Manager

Full Time
Kenindia Assurance Company

JOB PURPOSE

The job holder is responsible of driving individual life business top-line, bottom-line growth and provide customer centric service to policyholders and claimants in Nakuru Branch office.

PRINCIPAL ACCOUNTABILITIES

  • Leading and managing sales teams to maximize profitability and shareholder value through business growth and sustainability while maintaining a high level of customer satisfaction in Nakuru Branch office
  • Carrying out office administration and ensuring compliance with the County and National Government
  • Getting market intelligence on future market trends to help improve service and product offering, whilekeeping an eye on competition
  • Coaching, mentoring, developing, training, motivating and evaluating sales team and staff to achieve the highest levels of performance in Nakuru Branch
  • Planning and driving brand awareness and penetration to grow market share in the Western Region
  • Ensuring compliance with regulatory and statutory requirements
  • Preparing, monitoring and reporting of the Life business budgetary allocations in Nakuru Branch
  • Leading and managing the Life business related communication at the branch Identifying, implementing and benchmarking best practices in management
  • Ensuring customer service to both internal and external client by providing required support in the agency management
  • Managing and Implementing change initiatives to achieve desired business plans and culture.
  • Recruitment, training, developing and retaining of intermediaries and alternative channels.

MINIMUM QUALIFICATIONS – KNOWLEDGE AND EXPERIENCE

  • Undergraduate degree in any business related field.
  • Chartered Institute of Marketing
  • Certificate of proficiency
  • At least 5 years of relevant insurance experience.
  • Work experience in Marketing of Life Business products within the region is an added advanta

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