Responsibilities
- Develop and execute digital marketing campaigns across social media, website, email, SMS, and WhatsApp.
- Create engaging content including graphics, reels, videos, blogs, and campaigns.
- Manage HealthX’s digital communities and build meaningful engagement.
- Plan and optimize Meta, Google, and other paid advertising campaigns.
- Support product launches, partnerships, activations, and brand campaigns.
- Monitor campaign performance and provide actionable insights to drive growth.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum 2 years’ experience in digital marketing or content marketing.
- Strong copywriting and storytelling skills.
- Experience managing Meta Ads and Google Ads.
- Knowledge of SEO, Google Analytics, and content management systems.
- Creative thinker with excellent attention to detail.
Passion for creating engaging digital content and staying ahead of trends
Must have skills
- Excellent communication skills.
- Creativity and innovation.
- Time management and ability to meet deadlines.
Good to have skills
- Google Analytics (GA4)
- Meta Business Suite
- Photography, videography, or video editing skills.
- Experience in healthcare, health-tech, or insurance
- Experience using AI tools such as ChatGPT or Claude