Caritas Microfinance Bank is the fastest growing Micro Finance Bank in Kenya whose
vision is to be the preferred household prosperity Bank. As part of our expansion
strategy, we are seeking competent and qualified External Staff to fill the following
positions:
Research & Data Analytics Officer
JOB PURPOSE
Reporting directly to the Head of Marketing Research & Corporate Communications,
the Research & Data Analytics Officer is responsible for driving data-informed
decision-making and fostering a culture of innovation across the organization. This role
leads market research, data analysis, innovation initiatives, and reporting to generate
actionable insights that support marketing strategy, customer segmentation,
campaign effectiveness, and business growth
KEY RESPONSIBILITIES
Conduct comprehensive market research, in-depth competitor analysis, and
regular customer satisfaction studies to inform marketing strategy and business
decisions.
Design and implement advanced customer segmentation models, uncover
behavioral insights, and identify emerging market trends.
Analyze and measure the effectiveness of marketing campaigns, product
launches, and customer acquisition initiatives, providing recommendations for
optimization.
Build interactive dashboards and comprehensive performance reports to
support strategic decision-making by senior management.
Generate actionable insights to influence product development, pricing
strategies, and communication plans, ensuring alignment with business
objectives.
Drive innovation by researching and piloting new marketing technologies,
tools, and methodologies. Support strategic planning and business growth
initiatives by providing data-driven recommendations and insights to the
marketing leadership team.
To perform any other duty as assigned in line with the Organizational goals and
objectives
QUALIFICATION AND EXPERIENCE REQUIREMENTS
Bachelor’s Degree in Statistics, Economics, Marketing, Data Science, Business
Analytics, Finance or related field.
Professional certification in Data Analytics, Power BI, Tableau, SQL, Google
Analytics or equivalent is an added advantage.
Strong analytical and quantitative skills
Excellent writing and presentation skills.
Proficiency in statistical and visualization tools.
Minimum 3 years’ experience in market research, business intelligence,
customer insights or data analytics, preferably in financial services.
Experience conducting market research, customer satisfaction surveys and
competitor analysis
Proven ability to translate data into actionable business insights
Experience building dashboards and management reports using business
intelligence tools.
Interested candidates who meet the criteria above are encouraged to send their
application letters and detailed CVs to: Email: recruitment@caritas-mfb.co.ke. Kindly
indicate the position title on the subject line when applying.
Closing date for application will be 9th July 2026. Only shortlisted candidates will be
contacted. For more information, please visit http://www.caritas-mfb.co.ke.
