Company Description
Karunguru Coffee is a family-owned Kenyan coffee estate with a heritage dating back to 1928. Committed to sustainability and transparency, the estate grows, processes, roasts, and exports premium quality Arabica coffee. Karunguru Coffee offers immersive farm tours, inviting guests to experience the journey of Kenyan coffee from soil to sip. Located in Kiambu County, the estate takes pride in delivering rich heritage and craftsmanship in every cup to homes and cafés globally.
Role Description
This is a full-time, on-site role located in Nairobi for a Junior Marketing Manager. The Junior Marketing Manager will be responsible for planning and executing marketing campaigns, managing social media channels, creating marketing content, and enhancing brand visibility. Additional responsibilities include market research, evaluating marketing performance, collaborating with cross-functional teams, and ensuring adherence to the company’s sustainable and transparent values while driving customer engagement and growth.
Karunguru Coffee and Tours is seeking a detail-oriented and business-focused Junior Marketing Manager to support the planning and execution of marketing strategies for our coffee tours, farm experiences, and value-added coffee products. This role will focus on market execution, coordination, and performance tracking across the 5 P’s of marketing (product, pricing, place, promotion and people), working closely with internal teams and partners.
Key Responsibilities
Product
● Support development and refinement of coffee tour packages, farm tour packages and coffee products
● Coordinate product launches, seasonal offers, and tour experiences
● Gather customer feedback to improve products and experiences
Price
● Assist in pricing analysis for tours and coffee products
● Monitor competitor pricing and market trends
● Support promotional pricing and discount strategies Place (Distribution)
● Support distribution of packaged coffee to retail, hospitality, and tour outlets
● Coordinate with sales, operations, and tour partners
● Help improve availability and customer access to products and experiences
Promotion
● Plan and coordinate promotional campaigns (working with the digital media team for execution)
● Support partnerships, events, activations, and exhibitions
● Coordinate offline marketing materials and brand touchpoints People
● Support customer engagement initiatives and service quality
● Coordinate with tour guides, sales teams, and customer-facing staff to ensure brand consistency
● Assist with training materials related to products and customer experience
Reporting & Coordination
● Track marketing performance and prepare basic reports
● Coordinate with internal teams and external partners
● Support marketing planning and budgeting activities
Requirements
● Diploma or Bachelor’s degree in Marketing, Business, or a related field
● 1–3 years of experience in marketing, sales support, or business development in the hospitality industry ● Strong analytical, coordination, and communication skills
● Good understanding of basic marketing principles (5 P’s)
● Interest in tourism, hospitality, coffee, or agribusiness is an added advantage
What We Offer
● Hands-on exposure to strategic marketing and brand management
● Opportunity to grow within a unique coffee and tourism business
● Supportive and collaborative work environment.
In Interested, send applications to hr@karunguru.ke
Application Deadline: 13th February 2026