The Opportunity
We’re seeking a Senior Growth Hacking Specialist to spearhead our aggressive expansion. This role demands a creative, analytical mind who can identify and exploit growth opportunities in Kenya’s competitive betting landscape while navigating complex regulatory requirements.
Key Responsibilities
Strategic Growth Leadership
- Design and execute comprehensive growth strategies to achieve market share expansion
- Lead cross-functional growth initiatives spanning acquisition, activation, retention, and reactivation
- Develop and maintain a growth roadmap aligned with company OKRs and revenue targets
- Collaborate with digital marketing and on-ground activation teams to create synergistic campaigns
Data-Driven Experimentation
- Implement rapid experimentation frameworks (weekly sprint cycles)
- Design and analyze A/B/multivariate tests across all user touchpoints
- Build predictive models for user behavior, churn risk, and lifetime value
- Create automated reporting dashboards for real-time performance monitoring
User Acquisition & Activation
- Develop cost-effective acquisition channels beyond traditional digital marketing
- Implement viral and referral mechanics tailored to Kenyan betting culture
- Optimize onboarding flows to achieve high first-bet conversion rates
- Pioneer mobile-first acquisition strategies for feature phone and smartphone users
Retention & Reactivation
- Design sophisticated retention programs to increase player lifetime value
- Implement behavioral triggers and personalized re-engagement campaigns
- Achieve and maintain high reactivation rate for dormant users
- Create loyalty programs that drive sustainable engagement
Product & Technology Integration
- Work closely with product teams to embed growth mechanics into core features
- Implement marketing automation and CRM systems
- Develop experiences for users with limited data access
- Optimize payment flows for maximum conversion
Regulatory Compliance & Responsible Gaming
- Ensure all growth initiatives comply with BCLB regulations
- Implement responsible gambling features within growth strategies
- Maintain updated knowledge of regulatory changes affecting marketing practices
- Balance aggressive growth with ethical player protection measures
Required Qualifications
Experience
- 5+ years in growth marketing, with 2+ years in senior/lead roles
- Proven track record of scaling consumer products from <5% to >10% market share
- Experience in betting, gaming, fintech, or similar regulated industries preferred
- Demonstrated success in mobile-first emerging markets
Technical Skills (Optional)
- Advanced proficiency in analytics tools (Google Analytics, Mixpanel, Amplitude)
- SQL and data manipulation skills for complex analysis
- Experience with marketing automation platforms (Braze, CleverTap, MoEngage)
- A/B testing tools and statistical analysis expertise
- Basic programming knowledge (Python) preferred
Kenya Market Expertise
- Deep understanding of Kenyan consumer behavior and betting preferences
- Knowledge of local payment systems
- Familiarity with BCLB regulations and compliance requirements
- Understanding of local sports culture and betting patterns
Soft Skills
- Entrepreneurial mindset with bias for action
- Exceptional analytical and problem-solving abilities
- Strong communication skills for cross-functional collaboration
- Adaptability to work in fast-paced, ambiguous environments
- Cultural sensitivity and ethical approach to growth
How to Apply
Send your CV and a one-page growth strategy proposal for Pepeta.com to hr@pepetabets.com. Include “Senior Growth Hacker – [Your Name]” in the subject line.
In your proposal, address:
- How you would approach growing market share from 2% to 10%
- One innovative growth tactic specific to the Kenyan betting market
- Your experience with regulatory constraints in growth marketing