Digital Marketing Manager

This job has been expired
Kenya
Marketing
Full Time
Jays Wines

Location: Nairobi, Kenya (On-site)
Company: Jays Wines – https://jayswines.com
Reports to: General Manager.

About Jays Wines

Jays Wines is a leading online and retail alcohol distributor in Kenya, known for its wide selection of quality wines, spirits, and beers. We pride ourselves on delivering value, convenience, and a great customer experience to both individual and corporate clients.

Role Summary

We’re looking for a results-driven Digital Marketing Manager to lead our online growth efforts. The ideal candidate will develop and execute data-driven marketing strategies to grow our digital footprint, drive e-commerce sales, generate leads, enhance customer relationships, and build a strong brand presence online.

 

Key Responsibilities1. Digital Strategy & Execution

  • Design and lead the overall digital marketing strategy aligned with Jays Wines’ business goals.

  • Plan and execute campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and influencer platforms.

  • Lead Performance Marketing efforts — ROI-focused campaigns that drive traffic, generate leads, and convert sales.

2. Content & Social Media Management

  • Oversee content creation for social media, email marketing, product pages, and blogs.

  • Manage a content calendar with engaging, alcohol-compliant content.

  • Collaborate with designers and photographers to develop visuals that sell.

3. E-commerce & CRM Marketing

  • Optimize product listings and user experience on jayswines.com.

  • Develop retargeting campaigns, abandoned cart recovery strategies, and loyalty programs.

  • Implement and manage Customer Relationship Management (CRM) systems to improve customer retention and personalize communication.

  • Build and maintain segmented customer databases to enhance lifecycle marketing strategies.

4. Leads Generation & Conversion

  • Develop and execute lead generation strategies through paid ads, gated content, events, and email capture.

  • Optimize landing pages and funnels for lead capture and nurture.

  • Monitor conversion rates and implement A/B tests to improve sales performance.

  • Work with the sales team to align marketing campaigns with lead conversion goals.

5. Events Management

  • Plan and manage marketing-related events such as wine tasting sessions, customer activations, influencer meetups, and product launches.

  • Collaborate with the sales and operations team to ensure event logistics and objectives are aligned.

  • Leverage events for content creation, lead generation, and community engagement.

6. Data & Analytics

  • Use tools like Google Analytics, Meta Ads Manager, and Hotjar to track, report, and optimize marketing performance.

  • Set clear KPIs: traffic, leads, conversion rate, CAC, LTV, ROAS.

7. SEO & Website Optimization

  • Oversee on-page and off-page SEO strategies to increase organic visibility.

  • Optimize landing pages and product pages for search and conversions.

8. Email & SMS Marketing

  • Build segmented email and SMS campaigns to drive engagement and repeat purchases.

  • Analyze open rates, click-throughs, and conversions for continuous improvement.

9. Team Leadership & Collaboration

  • Manage a small digital team (content creators, media buyers, agencies, or freelancers).

  • Coordinate with sales, operations, and customer service to align marketing with business objectives.

Requirements

  • Minimum 5 years of experience in digital marketing, preferably in e-commerce, FMCG, or alcohol retail.

  • Proven track record of managing and scaling paid media and lead generation campaigns.

  • Strong knowledge of CRM tools, SEO, SEM, Google Ads, Meta Ads, TikTok, and influencer campaigns.

  • Experience with Shopify, WooCommerce, or other e-commerce platforms.

  • Analytical mindset — can interpret data and make decisions fast.

  • Excellent copywriting and creative direction skills.

  • Familiarity with Kenyan online consumer behavior is a big plus.

  • Knowledge of alcohol advertising regulations in Kenya.

Preferred Tools

  • Google Ads, Meta Business Suite, Google Analytics 4, Hotjar, Mailchimp/Klaviyo, HubSpot or similar CRM, Canva/Adobe Suite.

Why Join Jays Wines?

  • Be part of a fast-growing, modern retail business in Kenya’s dynamic alcohol industry.

  • Work with a young, driven team that values innovation and smart execution.

  • Competitive salary

  • Opportunities for growth and professional development.

CLICK HERE TO SEE DETAILS & APPLY

Call: 0765104236

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